Financial Services CRM

A leading financial services firm with over 200 advisors was struggling to manage their client relationships effectively and efficiently. Their legacy CRM system was holding them back from providing the personalized service their high-net-worth clients expected.

The Challenge

The firm faced several critical challenges:

• Fragmented client data across multiple systems
• Limited visibility into client relationships and interactions
• Manual compliance processes that were time-consuming and error-prone
• Inefficient onboarding processes for new clients
• Difficulty tracking and managing referrals

Our Solution

We implemented a tailored Salesforce Financial Services Cloud solution that addressed all their needs:

• Unified client profiles with 360-degree views of all relationships and interactions
• Automated compliance workflows with built-in approval processes
• Streamlined client onboarding with guided processes and document management
• Sophisticated household relationship modeling
• Referral tracking and management system
• Mobile access for advisors to access client information anywhere
• Advanced analytics and reporting for management insights

The Results

The implementation delivered significant benefits to the firm:

• 40% reduction in client onboarding time
• 25% increase in advisor productivity
• 30% improvement in referral conversion rates
• 60% reduction in compliance-related issues
• 15% growth in assets under management within the first year

The new system not only improved operational efficiency but also enhanced the client experience, leading to higher satisfaction and retention rates.