Retail Transformation

Our client, a mid-sized retail chain with 50+ locations across the country, was struggling with outdated systems that couldn't keep up with their growth or provide the omnichannel experience their customers expected.

The Challenge

The retailer was facing several challenges that were impacting their business:

• Disconnected online and in-store shopping experiences
• Limited visibility into inventory across locations
• Inability to personalize customer interactions
• Slow and cumbersome checkout processes
• Difficulty managing promotions across channels

Our Solution

We implemented a comprehensive Salesforce Commerce Cloud solution that transformed their entire retail operation:

• Unified commerce platform connecting online and in-store experiences
• Real-time inventory management across all locations
• AI-powered personalization engine for targeted recommendations
• Streamlined checkout process with multiple payment options
• Centralized promotion management with automated targeting
• Mobile app integration for seamless shopping on any device

The Results

Within six months of implementation, the retailer saw remarkable improvements:

• 35% increase in overall sales
• 42% growth in online revenue
• 28% improvement in average order value
• 53% reduction in checkout abandonment
• 67% increase in customer satisfaction scores

The unified commerce approach not only improved the customer experience but also provided valuable insights that helped the retailer make better inventory and marketing decisions.